The Lensora Blog
Insights, guides, and case studies on GEO, LLM SEO, and making your business visible in the age of AI search.
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What is Generative Engine Optimisation (GEO)? The complete guide for 2025
GEO is the emerging discipline of optimising your digital presence for AI-generated search results. Here's everything you need to know to get started.
18 Feb 2025
How ChatGPT decides which businesses to recommend (and how to be one of them)
We analysed 50,000 ChatGPT responses to understand the signals that drive business recommendations. The findings are surprising.
11 Feb 2025
Case study: How a dental practice went from invisible to #1 in AI recommendations
Bristol-based dental clinic Smile Studio increased its AI Visibility Score from 14 to 78 in just 8 weeks. Here's exactly what they did.
5 Feb 2025
All articles
What is Generative Engine Optimisation (GEO)? The complete guide for 2025
GEO is the emerging discipline of optimising your digital presence for AI-generated search results. Here's everything you need to know to get started.
How ChatGPT decides which businesses to recommend (and how to be one of them)
We analysed 50,000 ChatGPT responses to understand the signals that drive business recommendations. The findings are surprising.
Case study: How a dental practice went from invisible to #1 in AI recommendations
Bristol-based dental clinic Smile Studio increased its AI Visibility Score from 14 to 78 in just 8 weeks. Here's exactly what they did.
Google AI Overviews for local businesses: what you need to know in 2025
Google AI Overviews are now appearing in over 30% of searches. Here's how to appear in them and what to prioritise.
The ultimate guide to schema markup for LLM visibility
Structured data is one of the most powerful — and most overlooked — levers for AI search visibility. Here's how to get it right.
Perplexity vs ChatGPT: which platform is more important for local business?
We compared 10,000 business recommendation queries across both platforms. The results should change your GEO strategy.
Case study: Accountancy firm triples inbound leads using GEO
Manchester-based Clearwater Accounts implemented Lensora's recommendations over 10 weeks. The results exceeded all expectations.
Build a content strategy that gets recommended by AI: a step-by-step guide
AI models recommend businesses that demonstrate expertise, authority, and trust. Here's how to build content that signals all three.
Entity SEO in the AI era: why it matters more than ever
Language models think in entities, not keywords. Here's how to build your entity graph and become the authoritative source in your niche.
GEO for e-commerce: how to get your products recommended by AI
E-commerce brands are discovering that AI recommendation engines are driving substantial traffic. Here's how to capture it.
How to measure your LLM visibility: a beginner's guide
Before you can improve your AI visibility, you need to measure it. Here's a framework for tracking and benchmarking your performance.
Case study: London law firm becomes go-to recommendation for contract law queries
How Thornton Legal used Lensora's Fix Engine to dominate AI recommendations for commercial contract law in London.
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